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Glib Zagoriy: Charity must become our everyday routine

Glib Zagoriy: Charity must become our everyday routine

The interview with the Help Fund Ukraine (UFOND).

Glib, tell us, please what does charity mean for you personally?

It means to do good deeds. A businessman creates the added value of money; philanthropist creates the added value of good deeds. However, there’s one important difference. If you give your money to somebody, you lose that money. But while doing good deeds for others, you get more good for yourself.

It is such a drive and thrill to see the good deeds multiplying.

There is also a less emotional but very accurate definition of charity, made by the analytics of the Harvard University John F. Kennedy School of Government.

They say that modern charity is not just an emotional impulse, but a strategic relocation of assets for the public good. It is important because social inequality is a threat to the world, where entrepreneurs make money.

If a person donates money for charity, should he or she put it on display? What do you think? Would the society take it as a good example or a self-PR?

It is the same as to ask: If a person constructed a car, should he insert an engine in it? Of course! Popularizing charity means moving it forward.

That is why one of the directions of the Zagoriy Family Foundation activity is called The Charity Culture.

There are a lot of people ready to help others. But they don’t know how to do that. As the result, all their efforts don’t go further a handout in an underground walkway.

From our childhood, we see the so-called “donations” in a kindergarten or a state hospital, in reality, those are all bribes.

Shaggy people beg for money, holding charity boxes and photos of non-existent sick children at a railway station.

“Beware of fraudsters, begging for money undercover of charity organizations” – such announcements we can see in the metro.

Or a lawmaker appears in a school or a hospital with presents – a political campaign, nothing else.

As a result, charity becomes something you should keep yourself away of. Like an electric socket or a saucepan with boiling hot water.

Our goal is to show people that charity can be different. It can really save lives, not be a cover for the officials’ enrichment.

So yes, we will put the charity on display, as you said. And not just a fact of our charity fund existence, but also its concrete projects.

For example, we have a project “I can save a life”, that teaches students pre-medical aid.

How can we keep silent about it? We want to attract as many youngsters as possible in this project. Ideally – to include a pre-medical aid course in school and university educational programs.

Or why shouldn’t we talk about our other project, “Rehabilitation of future”, in times when thousands of people in our country need modern rehabilitation procedures?

Fortunately, there are a lot of people in our country, who believe in good deeds, and their number is constantly growing.

Should wealthy and influential people be the first to donate money or is it a personal choice of every individual? What do you think?

I am a fan of the three-dimensional charity and I have been actively bringing it to life. What is it? Well, some people are ready to help others by donating money and nothing more, because they have a lot of money.

Some people contribute their personal time, spending it on charity projects.

Others create ideas for those projects.

If you combine all three ways of help – financial, volunteer and creative, you’ll get an extraordinary synergic effect.

Charity must become an everyday routine. A question “Do you work for charity?” must sound as odd as a question “Do you breathe air?”

Harvard analytics offer an accurate definition of such impulse: “Panhuman charity instinct”.

What inspires and motivates you to work for charity and be a philanthropist?

For me, it is an opportunity to change the world for better, though it does sound snobbish. This summer the first course of students – veterans of ATO graduated the Kyiv School of Economics. We helped them to study in terms of the Program of Entrepreneurship Support.

I saw those people and understood that soon they are going to start doing their own modern businesses, provide people with new services.

Then they will teach others how to be an entrepreneur – the one who moves our country forward. Business people change the world and relations in it. So it is even more pleasant to understand that I was the one standing at the origins of the systematic charity. It is on its early stages nowadays.

Even in developed countries philanthropists are still not integrated with the unified system. And in Ukraine, it is a number of projects, isolated from each other. Unfortunately, some of the projects are corrupt.

If to compare with a transport system, Ukrainian charity nowadays looks almost like this: a train goes from Lviv to Uzhgorod, and in Kyiv, you can call a taxi. There’s also a bus in Kharkiv, but no one has ever seen a bus stopping there. And there are thick woods and fields between the cities.

Our goal is to construct highways, in other words – build communications in the charity sphere. During my trips to the United States, I studied the U.S. experience of establishing such contacts.

The #GivingTuesday project idea was what I liked the most. Every last Tuesday of November, participants of the project from all over the world conduct different campaigns dedicated to charity organizations and write about them in social media. They motivate others to do good deeds. More than 150 countries and $300 million donations in a day!

In July 2018 Ukraine signed a memo of cooperation with the main office of #GivingTuesday – and now we have our own movement #GenerousTuesday (#ЩедрийВівторок.).

And I am proud that Zagoriy Family Foundation is among the initiators of this project.